PrestaShop is the most reliable and flexible Open-source e-commerce software. Since 2007, PrestaShop has revolutionized the industry by providing features that engage shoppers and increase online sales. The PrestaTeam consists of over 100 passionate individuals and more than 400,000 community members dedicated to innovated technology. You can get started with PrestaShop by installing it through Softaculous right away.
1. Catalog Management
Manage a dynamic product list through the PrestaShop back-office. Whether the shop has one product or thousands, this incredible administrative interface lets merchants manage the most complex inventory easily and update with a single click. Import and export quickly, set attributes, sort products, bulk discounts, and much more. Managing products has never been easier with PrestaShop.
2. Product Displays
Display products in a unique way and provide customers with numerous options to view their desired products. Providing multiple views will help boost conversion rates. Merchants can reduce customer doubt by putting them at ease with zoom in features and multiple product views.
3. Site Management
Manage a site easily using PrestaShop. Business owners can enjoy editing content, managing product displays, and changing languages all through the back o ffice. PrestaShop has a one-click upgrade to keep a store running at the latest version and can also be upgraded from Softaculous panel.
4. Search Engine Optimization
One of the best forms of marketing is search engine marketing.Optimize a site and ensure major search engines are indexing the store. Simply through placing high tra cked keywords in site tags, a
store can be placed on the rst page of Google! Discover countless possibilities with increased online traffic.
5. Checkout
An effective checkout page will push conversion rates through the roof! PrestaShop o ffers a one-page checkout among other features. Merchants can customize fields to gather certain information. From design to shipping, PrestaShop checkout process makes purchasing easy for customers.
6. Shipping
PrestaShop allows flexible shipping modules and is fully integrated with major carriers. Provide customers reliable shipping options and the ability to include custom messages. Control logistics such as, fees, weight, shipping restrictions and more from the back-office.
7. Payments
PrestaShop is integrated with numerous payment options and business owners can install a desired payment option with one-click. Ensure payment is received and customers are comfortable providing their information.
8. Marketing
PrestaShop offers a variety of marketing and promotional tools built in. A successful merchant is the key to PrestaShop’s growth and guaranteeing effective marketing tools will build a path for online success.
9. Client Account
Customer satisfaction is key to keeping customers loyal and increasing sales all year around. Provide customers with an easy check-out through their own personal account and tailor messages to their needs.
10. Translations
PrestaShop is a global community and is proud to have community members in over 150 countries. A single store can be translated in 41 languages. O ffering various translations will improve user experience and overall sales.
11. Security
Make customers feel secure about shopping online. A secure connection is critical to begin accepting payments. From PCI to SSL compliance, PrestaShop comes equipped with everything a
merchant needs to be secure.
12. Localization/Taxes
PrestaShop’s advanced tracking system can detect where a customer is located and calculate taxes or promotions set by the merchant. Additionally, con figure exchange rates and let customers choose their preferred currency.
13. Analytics & Reporting
Reporting is key to tracking and optimizing performance. Merchants must monitor sales and visitor interactions to understand what efforts are working and which have room for improvement.
Source : http://www.prestashop.com